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    Marketing Career Cluster Marketing and Entrepreneurship

    Course Number 08.44100

    2024-2025

    Instructor:

    Chante Luckie-Smith

    luckich@boe.richmond.k12.ga.us  

    Room Number 619

     

    Course Description and Objectives:

     

    Marketing and Entrepreneurship is the second Marketing and Management Career Pathway course.  Marketing and Entrepreneurship begins an in-depth and detailed study of marketing while also focusing on management with specific emphasis on small business ownership.  This course builds on the theories learned in Marketing Principles by providing practical application scenarios which test these theories.

     

      In addition, Marketing and Entrepreneurship focuses on the role of the supervisor and examines the qualities needed to be successful.  In order to increase the number of application experiences, students should participate in (1) Work-Based Learning (WBL) activities in the classroom and possibly in a formal WBL Program; (2) DECA Career and Technical Student Organization competitive events that are directly aligned with course standards and (3) a School-Based Enterprise.  The prerequisite for this course is Marketing Principles. 

     

    The cost to join DECA is $30.00 (includes t-shirt); last day to pay is November 28.

     

     

    Online Textbook:

    https://login.icevonline.com/

    Sure! Here’s a syllabus for a high school course on Marketing and Entrepreneurship:

    Marketing and Entrepreneurship Syllabus

    Course Overview: The Marketing and Entrepreneurship course is designed to introduce high school students to the fundamentals of marketing and the principles of entrepreneurship. This course aims to equip students with the knowledge and skills needed to develop, market, and manage their own business ventures.

    Course Objectives:

    • Understand the basic concepts of marketing and entrepreneurship.
    • Develop skills in market research, business planning, and strategic marketing.
    • Learn how to create and implement effective marketing campaigns.
    • Explore the process of starting and managing a business.
    • Foster creativity, innovation, and ethical decision-making in business practices.

    Units of Study:

    1. Introduction to Marketing and Entrepreneurship

      • Definition and importance of marketing and entrepreneurship
      • The role of entrepreneurs in the economy
      • Overview of the marketing and entrepreneurial processes

    2. Market Research and Opportunity Recognition

      • Methods of market research (surveys, focus groups, observations)
      • Identifying market needs and opportunities
      • Analyzing market data and trends

    3. Developing a Business Idea

      • Brainstorming and evaluating business ideas
      • Feasibility analysis and business model development
      • Creating a value proposition

    4. Business Planning

      • Components of a business plan
      • Writing a business plan
      • Financial planning and budgeting

    5. The Marketing Mix (4 Ps)

      • Product: Types of products, product life cycle, and product development
      • Price: Pricing strategies, factors influencing pricing, and pricing models
      • Place: Distribution channels, logistics, and supply chain management
      • Promotion: Advertising, sales promotion, public relations, and personal selling

    6. Branding and Brand Management

      • Importance of branding
      • Brand equity and brand loyalty
      • Strategies for building and managing brands

    7. Digital Marketing and E-Commerce

      • Overview of digital marketing channels (social media, email, SEO, content marketing)
      • Basics of website design and user experience (UX)
      • E-commerce strategies and online sales

    8. Sales and Customer Relationship Management

      • Sales techniques and strategies
      • Building and maintaining customer relationships
      • Customer service and satisfaction

    9. Ethics and Social Responsibility in Business

      • Ethical issues in marketing and entrepreneurship
      • Corporate social responsibility (CSR)
      • Sustainable business practices

    10. Launching and Managing a Business

      • Steps to launch a business
      • Managing business operations
      • Growth strategies and scaling the business

    11. Capstone Project

      • Students will develop a comprehensive business plan and marketing strategy
      • Application of learned concepts to a real-world business idea
      • Presentation and evaluation of the project

    Assessment Methods:

    • Quizzes and exams
    • Group projects and presentations
    • Case studies and practical assignments
    • Participation and class discussions
    • Capstone project

    Materials and Resources:

    • Textbooks and online resources
    • Business planning software and tools
    • Guest speakers and industry visits
    • Access to digital marketing platforms

    This syllabus provides a structured approach to learning both marketing and entrepreneurship, ensuring students gain a well-rounded understanding of how to develop and market their own business ventures. If you have any specific topics or elements you’d like to add or modify, feel free to let me know!

     

     

    Evaluation (Schoolwide Grading Policy):

    • Minor Grades = 60% (quizzes, labs, and graded assignments to assess certain standards in a unit of study)
    • Major Grades = 40% (unit tests, essays, research papers, project-based assignments, and culminating assessments to measure mastery of standards that comprise a unit of study)

     

    Classroom Procedures & Expectations:

    The overarching expectation in this class is RESPECT: respect for yourself, respect for other students, respect for the teacher/or any individual in authority, and respect for any guests that may enter our class. Although this encompasses all other expectations, I will outline several others for the sake of clarity.

    1. Always Try YOUR BEST!!!  I will not settle for anything but your best!! 
    2. Remain SEATED and PREPARED at all times. 
    3. Bring ALL materials to class DAILY.
    4. Adhere to all policies, rules, and regulations outlined in the student handbook.
    5. We respect everyone and their property (Bullying of any kind is unacceptable!)
    6. We remain on task at all times
    7. We come to class on time and prepared
    8. We maintain a positive attitude and accept constructive criticism
    9. We enter with confidence and a willingness to learn
    10. We refrain from using profanity
    11. We refrain from sleeping in class (heads up or stand up)
    12. We remember these expectations to maintain order in our environment

     

     

     

    Course Materials:

     1” Binder with pockets                                                 

    Paper (in binder)

    Pencil/Pen

    Laptop 

                                                                                                               

     

    Resources:

    https://login.icevonline.com/

     

    Modes of Communication:

    Remind messages

    To sign up for class reminders, please scan the corresponding QR code for your class period. THIS IS YOUR FIRST GRADE!

     

    Make-Up Assignments

    Students who are absent (excused/unexcused) will have the opportunity to make up work within one week (5 days) after returning to school.  Once students have returned to class, students are responsible for obtaining all missed assignments.  If the assignments are unclear, the student should report to the teacher for clarification.  Students should only seek clarification before or after school begins, not during instructional time.  All students will be afforded the opportunity to make up any missed assignments within the allotted time period.  For further information on this policy, please refer to the TWJ Student Handbook.

    No late or incomplete assignments will be accepted.  Please remember that when turning in assignments, it is a representation of “you” and will be graded as such.   

     

    Extra Credit

    Extra credit points can be earned for active participation in the DECA Club’s activities/fundraisers/events.  Additional points may also be given for being an active participant in other school activities.