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    Marketing Career Cluster Marketing Principles Course Number 08.47400

    2024-2025

    Instructor:

    Chante Luckie-Smith

    luckich@boe.richmond.k12.ga.us  

    Room Number 619

     

    Course Description and Objectives:

     

    Course Description Marketing Principles is the foundational course for the Marketing and Management, Fashion Merchandising and Buying, and Marketing Communications and Promotion Pathways.  Marketing Principles address how marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of Employability, Foundational and Business Administration skills, Economics, Entrepreneurship, Financial Analysis, Human Resources Management, Information Management, Marketing, Operations, Professional Development, Strategic Management, and Global Marketing strategies. Instructional projects with real businesses, work-based learning activities, including school-based enterprises, and DECA application experiences should be incorporated into this course. The priority for this course is advisor approval.

     

    To increase the number of application experiences, students should participate in work-based learning activities and the student organization, DECA, An Association of Marketing Students. The cost to join DECA is $30.00 (including a t-shirt); the last day to pay is Novemeber 28.

     

     

    Online Textbook:

    https://login.icevonline.com/

     

    Marketing Principles Syllabus

    Course Overview: The Marketing Principles course introduces high school students to the foundational concepts and practices of marketing. This course aims to give students a solid understanding of how marketing functions within businesses and its impact on consumers and society.

    Course Objectives:

    • Understand the basic principles and concepts of marketing.
    • Learn about the marketing mix and its components.
    • Develop skills in market research and consumer analysis.
    • Explore various marketing strategies and their applications.
    • Gain insights into digital marketing and emerging trends.

    Units of Study:

    1. Introduction to Marketing

      • Definition and importance of marketing
      • The role of marketing in business and society
      • Overview of the marketing process

    2. The Marketing Mix (4 Ps)

      • Product: Types of products, product life cycle, and product development
      • Price: Pricing strategies, factors influencing pricing, and pricing models
      • Place: Distribution channels, logistics, and supply chain management
      • Promotion: Advertising, sales promotion, public relations, and personal selling

    3. Market Research

      • Importance of market research
      • Methods of market research (surveys, focus groups, observations)
      • Analyzing and interpreting market data

    4. Consumer Behavior

      • Understanding consumer needs and wants
      • Factors influencing consumer behavior (cultural, social, personal, psychological)
      • Consumer decision-making process

    5. Segmentation, Targeting, and Positioning (STP)

      • Market segmentation: Criteria and methods
      • Targeting: Selecting target markets
      • Positioning: Creating a unique market position

    6. Branding and Brand Management

      • Importance of branding
      • Brand equity and brand loyalty
      • Strategies for building and managing brands

    7. Digital Marketing

      • Overview of digital marketing channels (social media, email, SEO, content marketing)
      • Basics of website design and user experience (UX)
      • Measuring digital marketing effectiveness (analytics and metrics)

    8. Ethics and Social Responsibility in Marketing

      • Ethical issues in marketing
      • Corporate social responsibility (CSR)
      • Sustainable marketing practices

    9. Marketing Strategy and Planning

      • Developing marketing strategies
      • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
      • Creating and implementing marketing plans

    10. Capstone Project

      • Students will work on a comprehensive marketing project
      • Application of learned concepts to real-world scenarios
      • Presentation and evaluation of the project

    Assessment Methods:

    • Quizzes and exams
    • Group projects and presentations
    • Case studies and practical assignments
    • Participation and class discussions
    • Capstone project

    Materials and Resources:

    • Textbooks and online resources
    • Marketing software and tools
    • Guest speakers and industry visits
    • Access to digital marketing platforms

    This syllabus provides a structured approach to learning the principles of marketing, ensuring students gain both theoretical knowledge and practical skills. If you have any specific topics or elements you’d like to add or modify, feel free to let me know!

     

    Evaluation (Schoolwide Grading Policy):

    • Minor Grades = 60% (quizzes, labs, and graded assignments to assess certain standards in a unit of study)
    • Major Grades = 40% (unit tests, essays, research papers, project-based assignments, and culminating assessments to measure mastery of standards that comprise a unit of study)

     

    Classroom Procedures & Expectations:

    The overarching expectation in this class is RESPECT: respect for yourself, respect for other students, respect for the teacher or any individual in authority, and respect for any guests who may enter our class. Although this includes all other expectations, I will  outline several others for the sake of clarity.

    1. Always try YOUR BEST!!!  I will not settle for anything but your best!! 
    2. Remain SEATED and PREPARED at all times. 
    3. Bring ALL the materials to class DAILY.
    4. Adhere to all the policies, rules, and regulations outlined in the student handbook.
    5. We respect everyone and their property (Bullying of any kind is unacceptable!)
    6. We remain on task at all times.
    7. We come to class on time and prepare.
    8. We maintain a positive attitude and accept constructive criticism.
    9. We enter with confidence and a willingness to learn.
    10. We refrain from using profanity.
    11. We refrain from sleeping in class (heads up or stand up)
    12. We remember these expectations to maintain order in our environment.

     

     

     

    Course Materials:

     1” Binder with pockets                                                       

    Paper (in binder)

    Pencil/Pen

    Laptop 

                                                                                                               

    Resources:

    https://login.icevonline.com/

     

    Modes of Communication:

    Remind messages

    To sign up for class reminders, please scan the corresponding QR code for your class period. THIS IS YOUR FIRST GRADE!

     

    Make-Up Assignments

    Absent students (excused/unexcused) can make up work within one week (5 days) after returning to school.  Once students have returned to class, students are responsible for obtaining all missed assignments.  If the assignments are unclear, the student should ask the teacher for clarification.  Students should only seek clarification before or after school begins, not during instructional time.  All students can make up for any missed assignments within the allotted period.  Please refer to the TWJ Student Handbook for further information on this policy.

    No late or incomplete assignments will be accepted. Please remember that turning in assignments represents “you” and will be graded accordingly.   

     

    Extra Credit

    Extra credit points can be earned for active participation in the DECA Club’s activities/fundraisers/events.  Additional points may also be given for being an active participant in other school activities.