• Marketing Career Cluster

     Advanced Sports and Entertainment Course Number 08.48500 

    2025-2026

    Instructor: Mrs. Adaeze Enendu

    Enendad@boe.richmond.k12.ga.us  

    Room Number 625

     

    Course Description and Objectives:

     

    Course Description: This course provides students with opportunities to develop managerial and analytical skills and deepen their knowledge in sports/entertainment marketing. Topical units include: Marketing Information Management, Selling, Publicity/Public Relations, Sales Promotion, Management of Promotion, Product Mix, Pricing, Positioning, and Marketing Planning. In order to increase the number of application experiences, students should participate in (1) Work-Based Learning (WBL) activities in the classroom and perhaps in a formal WBL Program; (2) DECA competitive events that are directly aligned with course standards and (3) a school-based Enterprise. The prerequisite for this course is Introduction to Sports and Entertainment Marketing and perhaps a formal WBL Program; (2) DECA competitive events that are directly aligned with course standards and (3) a School [1] Based Enterprise.

     

    The cost to join DECA is $25.00 (includes t-shirt); the last day to pay is September 28.

     

    Online Textbook:

    https://login.icevonline.com/

     

    Unit #

    Unit Title

    Time frame (Suggested)

    1

    Preparing For A Career in Sports & Entertainment Marketing

    Ongoing

    2

    Significance in SEM

    Weeks 1-4

    3

    On Your March, Get Set, Plan!

    Weeks 5-7

    4

    Strategic Management Plan

    Weeks 8-9

    5

    Sports & Entertainment Operations & Management

    Weeks 10-12

    6

    Staffing Sports & Entertainment Events

    Weeks  13-14

    7

    Decisions! Decisions!

    Weeks 15-16

    8

    Legal & Ethical Behaviors

    Weeks 17-18

    9

    College, Amateur & Professional Sports Management

    Weeks 19-23

    10

    Utilizing Promotional Tools

    Weeks 24-27

    11

    Publicity

    Weeks 28-29

    12

    Marketing Research Strategies

    Weeks 30-33

    13

    SEM Industry Risks

    Weeks 34-36

     

    Evaluation (Schoolwide Grading Policy):

    • Minor Grades = 60% (quizzes, labs, and graded assignments to assess certain standards in a unit of study)
    • Major Grades = 40% (unit tests, essays, research papers, project-based assignments, and culminating assessments to measure mastery of standards that comprise a unit of study)

     

    Classroom Procedures & Expectations:

    The overarching expectation in this class is RESPECT: respect for yourself, respect for other students, respect for the teacher/or any individual in authority, and respect for any guests that may enter our class. Although this encompasses all other expectations, I will outline several others for the sake of clarity.

    1. Always Try YOUR BEST!!!  I will not settle for anything but your best!! 
    2. Remain SEATED and PREPARED at all times. 
    3. Bring ALL the materials to class DAILY.
    4. Adhere to all the policies, rules, and regulations outlined in the student handbook.
    5. We respect everyone and their property (Bullying of any kind is unacceptable!)
    6. We remain on task at all times.
    7. We come to class on time and prepared.
    8. We maintain a positive attitude and accept constructive criticism.
    9. We enter with confidence and a willingness to learn.
    10. We refrain from using profanity.
    11. We refrain from sleeping in class (heads up or stand up)
    12. We remember these expectations to maintain order in our environment.

     

     

     

    Course Materials:

     1” Binder with pockets (Due 8/17)                                                        

    Paper (in binder)

    Pencil/Pen

    Laptop (Due 8/17)

                                                                                                               

     

    Resources:


    https://login.icevonline.com/

     

    Modes of Communication:

    Remind messages.

    To sign up for class reminders, please scan the corresponding QR code for your class period. THIS IS YOUR FIRST GRADE!

     

    Make-Up Assignments

    Students who are absent (excused/unexcused) will have the opportunity to make up work within one week (5 days) after returning to school.  Once students have returned to class, students are responsible for obtaining all missed assignments.  If the assignments are unclear, the student should report to the teacher for clarification.  Students should only seek clarification before or after school begins, not during instructional time.  All students will be afforded the opportunity to make up any missed assignments within the allotted time period.  For further information on this policy, please refer to the TWJ Student Handbook.

     Please remember that when turning in assignments, it is a representation of “you” and will be graded as such.   

     

    Extra Credit

    Extra credit points can be earned for active participation in the DECA Club’s activities/fundraisers/events.  Additional points may also be given for being an active participant in other school activities.

     

    Adaeze Enendu

    1701 15th Street  
    Augusta, GA 30901  
    Phone:  (706) 737-7360



     



    Mission: Building a globally competitive school system that educates the whole child through teaching, learning, collaboration and innovation.

    Vision: The Richmond County School System will provide an equitable education for all students to prepare them for life beyond the classroom.

     

     

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